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About USG – United Sportproducts Germany GmbH
USG is a German company based in Birstein that has been developing and distributing high-quality equipment for riders & horses since 1998. Under the management of owner Stefan Schwanbeck, USG supplies both specialist retailers and end customers worldwide. The product range includes safety and protector technology, riding apparel, equipment for horses & stables, as well as care and feed products. Reliability, functionality, and good value for money distinguish USG.
- • Founded in 1998 (originally as Kieffer Vertriebs & Service GmbH), renamed USG – United Sportproducts Germany GmbH in 2002. :contentReference[oaicite:0]{index=0}
- • Focus on safety: Airbags (EquiAirbag®), safety vests, back protectors, and riding helmets. :contentReference[oaicite:1]{index=1}
- • Broad product portfolio: Riding apparel, shoes & boots, chaps, gaiters, saddle pads, saddles & bridles, stable and grooming accessories, care and feed items. :contentReference[oaicite:2]{index=2}
- • Brand world & private labels: Private labels such as Letek by USG, AIXPLORER, RSL RiderStouch®, in-house products for safety & outdoor, plus partnerships with brands such as Haas, Nebutec, Horsena. :contentReference[oaicite:3]{index=3}
- • Experience & Innovation: multiple awards for safety innovations, market leader in airbag systems according to EN 1621-4, continuous expansion & modernization of the product range. :contentReference[oaicite:4]{index=4}
- • Quality & Service: Central administration in Birstein, large stock, good availability in specialist trade, service areas such as downloads, size charts, safety declarations, etc. :contentReference[oaicite:5]{index=5}